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What is a digital sales room, and how is Lobbi different?

Updated 10 October 2026

A digital sales room is a branded, shared web space a seller creates for one deal: a single home for decks, recordings, proposals, and mutual action plans that the buyer’s team returns to over weeks, often without the seller present. It is not the page a guest waits on before a live call.

That live moment is what Lobbi handles. Both give buyers a branded space, so they’re easy to confuse, but a digital sales room covers the whole deal and Lobbi is a branded waiting room for the few minutes before a call. Many teams could use both.

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The short answer

  • Digital sales rooms (from vendors such as Aligned, Dock, GetAccept, HummingDeck, Trumpet, and Walnut) are asynchronous deal workspaces for content, proposals, and mutual action plans.
  • Lobbi is synchronous: the branded room a guest waits in right before a video call, and the way they get into it.
  • A sales room is usually built per deal. A Lobbi link is reusable for every call of a given type.
  • They complement each other: link to your sales room from your lobby, and use your lobby link for the calls in the deal.

What does a digital sales room include?

Typical features across the category include:

  • A single place for decks, recordings, case studies, and proposals
  • Mutual action plans with steps, owners, and dates
  • Engagement tracking that shows who viewed what
  • Collaboration with the buyer’s wider buying committee

The buyer comes back to it many times over the course of a deal, often without the seller present.

What is Lobbi?

Lobbi is a branded waiting room for video calls. A guest opens your lobby link before a call and sees your brand, a personal welcome, the person they’re meeting, and content you’ve chosen for that kind of call. You get an alert when they arrive, and when you admit them, Lobbi takes you both into Google Meet, Zoom, or Teams.

A Lobbi sales demo waiting room with a product tour, customer proof, and agenda
A Lobbi room is built for the minutes right before the call.

Lobbi vs digital sales rooms, side by side

Digital sales roomLobbi
MomentThe whole deal, between callsThe minutes right before a live call
ModeAsynchronousSynchronous
ScopeUsually one room per deal or accountOne reusable lobby per call type, client, or brand
Main contentProposals, documents, mutual action plansWelcome, host card, short video, agenda, proof
Host alertWhen content is viewedWhen the guest arrives for the call
Joins the video callNoYes, via Google Meet, Zoom, or Teams
SetupBuild a room for each dealBuilt from your website in minutes, then reused
Used byB2B sales teams with longer cyclesSales, founders, consultants, agencies, advisors, agents

When to use which

Choose a digital sales room if…

  • Your deals involve several stakeholders and weeks or months of back-and-forth.
  • You need mutual action plans and a single home for proposals and contracts.
  • You want detailed engagement analytics across a buying committee.

Choose Lobbi if…

  • Your calls are where you win business: demos, discovery calls, consultations.
  • You want every call to start with your brand instead of a grey screen.
  • You want to know when a guest arrives and keep them from leaving if you’re late.
  • You want something you can set up in minutes and reuse, without building a room per deal.

Using Lobbi with a digital sales room

The two fit together naturally. Use your Lobbi link for the live calls in a deal, and add a link from your lobby to the buyer’s sales room so the content is one click away while they wait. After the call, the sales room carries the deal forward until the next one.

Frequently asked questions

Is Lobbi a digital sales room?

No. Lobbi doesn’t manage proposals, contracts, or mutual action plans. It’s a branded waiting room for the moment before a video call.

Can Lobbi replace my sales room?

Only if what you really needed was a better start to your calls. If you rely on mutual action plans and deal-level engagement tracking, keep your sales room and add Lobbi in front of your calls.

How much does Lobbi cost compared with a sales room?

Lobbi is free to start, with two branded waiting rooms and no card. See pricing.

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Related

  • Lobbi for sales demos
  • What is a branded waiting room?
  • How to reduce sales call no-shows
  • Lobbi pricing

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